seka - spear
WORKING ALONGSIDE the amazing team at COMMUTER FILMS, I CREATED A SERIES OF 3D SCENES FOR SEKA’S LATEST RACE BIKE - SPEAR .
Designed with the racer in mind, the campaign revolves around the unique aero seat stay design, "the wind eye," showcasing themes of speed and design through the visuals.
The wind eye, named after a vortex of stable airflow within a hurricane, inspired the storm-themed campaign. Just like when you enter the storm during the final set of a workout or the last lap of a race, Spear invites you to redefine your limits.
CLIENT: SEKA
STUDIO: COMMUTER FILMS
CREATIVE/DIRECTOR/CINEMATOGRAPHER/SCRIPT: LUKE WIGGS
PRODUCER: ADAM TOWNSEND
CREATIVE/CINEMATOGRAPHER/EDITOR/SCRIPT: George Howard Rees-Jones
3D ANIMATION: LUKE BROWN
SFX: ARTHUR SONG
COLOURIST: CALLUM WALE
VOICEOVER: JULIET DAALDER