WORKING ALONGSIDE BUILDERS CLUB I WAS PART OF THE TEAM CREATING THE VISUALS FOR THE LAUNCH OF NIKE’S NEW STRUCTURE 25 SHOE.

THIS RUNNING SHOE HELPS YOU TO BE MORE STABLE WITH A NEW SUPPORT SYSTEM BUILT IN SO YOUR FEET AREN'T WOBBLING OR ROLLING AROUND WHEN YOU ARE ON THE MOVE. FOR THE CREATIVE WE LOOKED AT FUN, LIGHTHEARTED VISUALS TO REFLECT THE STRUCTURE 25 FEATURES WHILE ALSO INFORMING AND EDUCATING THE VIEWER ON THE BENEFITS OF THE SHOE. FOR THIS PROJECT WE PRODUCED THE MAIN CAMPAIGN FILM PLUS STILLS, TOOLKITS AND PRODUCT ANIMATIONS TO BE USED ACROSS NIKE'S WEBSITE AND ONLINE CHANNELS.

CLIENT: NIKE

STUDIO: BUILDERS CLUB

MY ROLE: RnD, DESIGN AND ANIMATION, LOOK DEV

MUSIC: CHRIS BANKS