tag heuer senna f1
WORKING WITH I LOVE DUST I HELPED CREATE THE VISUALS FOR THE TAG HEUER - SENNA F1 WATCH CAMPAIGN.
I WAS THE LEAD DESIGNER AND ANIMATOR ON THE PROJECT; IT WAS AN AMAZING EXPERIENCE BEING A PART OF THE VISION FROM FIRST SKETCHES AND STORYBOARD THROUGH TO THE FINAL DELIVERY.
USING HOUDINI’S VELLUM SOLVER I WAS ABLE TO CREATE SUPER HIGH DETAILED CLOTH SIMULATIONS INTERACTING WITH THE WATCH AND HINTING AT THE F1 HISTORY BEHIND SENNA.
CLIENT: TAG HEUER
STUDIO: I LOVE DUST
MY ROLE: IDEATION, STORYBOARDING, LOOK DEV, RND, DESIGN AND ANIMATION
MUSIC: ZELIG