WORKING WITH I LOVE DUST WE CREATED THE LATEST CAMPAIGN FOR CR7’S NEW BOOT.

THE VISUALS WERE DESIGNED TO TIE IN WITH THE EXISTING NIKE WORLD CUP MULTIVERSE DESIGN WHICH LED TO A SURREAL HYPER REALISTIC FOOTBALL WORLD. THE BLOOMING FLOWERS ACROSS THE FOOTBALL WHERE AN EXISTING DESIGN LANGUAGE FOR CR7 LINKING BACK TO HIS ROOTS AND BEING GRATEFUL FOR THE SPECIAL PEOPLE IN HIS LIFE.

CLIENT: NIKE

STUDIO: I LOVE DUST

MY ROLE: IDEATION, STORYBOARDING, LOOK DEV, RND, DESIGN AND ANIMATION

MUSIC: ZELIG