WORKING ALONGSIDE the awesome team at wonder vision, I helped to Create THE VISUALS FOR THE LAUNCH OF asics’ NEW novablast 4 SHOE.

i was tasked with creating a procedural foam structure that we could iterate through to create lots of different varieties that would resemble the shoes intricate and unique structure.

the structure was then used to help display the visual metaphor of more bounce in the all new novablast 4.

CLIENT: ASICS

STUDIO: WONDER VISION

MY ROLE: HOUDINI ASSET CREATION, RnD, DESIGN AND ANIMATION